Good day designers my name is Aleksander Chuly. I am a jewelry designer and mentor with over 15 years of experience. I have successfully established several jewelry brands and have created thousands of jewelry designs. I mentor many jewelry designers and have collaborated with them to create their successful jewelry collections.
After years of working with and mentoring designers, I have discovered a pattern to their mistakes and questions. There is a complete lack of information for startup designers. This course will help designers avoid many mistakes and enjoy the creative process.
This video course is a blueprint for startup jewelry designers and entrepreneurs offering knowledge of the step by step jewelry making process from IDEA to FINISHED PRODUCT. I will guide you on where to go for services and how to save time and money. I will advise you on how to avoid overpaying for services. And how to make sure your design is completed within your timeframe.
I have included interviews with owners of some of the most successful polishing and casting houses. The owners give their perspective on jewelry designer’s biggest mistakes.
This video course gives start up designer’s years of experience thereby greatly accelerating your learning process. Startup designers will avoid many mistakes, thereby saving time, money and frustration.
Who this Video Course is For:
- Must see for people who has jewelry design idea, but don’t know where and how to start. This video course will explain and give you step-by-step instructions.
- Great source for designers who has existing jewelry collection and want to improve the design and production process as well as get inside tips and information on jewelry design and manufacturing.
Preview1. Introduction & step-by-step explanation of the jewelry design process (17:24)
Start2. Helpful tips on design ideas and where to find inspiration (4:45)
Start3. How can I design if I can’t draw? (1:30)
Start4. Do I need to know how to make jewelry to start designing? (1:36)
Start5. Concept and design (2:36)
Start6. Should I learn CAD, or just find a CAD designer to work on my designs? (10:36)
Start7. 3D wax printing, and wax carving (12:44)
Start8. Casting process (16:02)
Start9. How to find jewelry suppliers and services (11:38)
Start10. Tips on negotiation with suppliers, services and their terms (8:19)
Start11. Jewelry shops and production houses. One stop shop or run around (16:51)
Start12. Interview with Marco Delano, one of the most successful polisher in New York (12:43)
Start13. Interview with owner of one of the largest casting houses in New York (18:28)
Start15. Brand name and building brand awareness (20:00)
Start16. The importance of packaging (7:36)
Start17. How to price your jewelry and your time (12:57)
Start18. Selling your jewelry online vs. retail (14:28)
Start19. Testing things out, and getting feedback. “PERFECT IS THE ENEMY OF GOOD” (14:55)
Start20. Opening a corporation and choosing a business name. NDA, Trademark, and Copyright. (11:46)
Start21. Most popular platforms for selling online. eBay, Amazon etc (14:19)
Start22. Most efficient way to build your website, even with limited web design skills. Start promoting your product on different platforms starting from $5 a day (17:40)
Start23. The importance of quality product pictures and video (9:48)
Preview24. 5 biggest mistakes designers make (16:44)
5 Biggest Mistakes Designers Make
Learn the inside secrets of the jewelry industry
with Aleksander Chuly
I’m Aleksander Chuly
Chuly is short for Chulyakov :). I’m a jewelry designer and mentor with an extensive knowledge and experience from many years as a jeweler, model-maker and designer.
My early studies in art school in my native Russia gave me a great advantage in becoming a designer. I wasn’t totally clear what kind of designer I would like to become, until I made my first jewelry piece, where I combined my background in drawing and years of teenage apprenticeship with a very old and very talented jeweler, who had taught me all the essential techniques.
After I moved to United States, I worked for different retail jewelry stores as a bench jeweler, moving my way up to sales and then finally managing a few retail stores. As my passion for jewelry grew, I went to study at F.I.T (Fashion Institute of Technology) and then started my own venture with a partner: a jewelry website. Business was slow at the beginning, but we distinguished ourselves quickly, as back then, there weren’t so many websites that sold jewelry.
After our website took off, I opened up my first jewelry store, and then a second and third, where I got the invaluable experience of working closely with all different kinds of people and understanding consumers’ points of view. I still had a strong passion to design my own jewelry, so I kept at it – during the past 7 years, I have designed and created multiple jewelry brands and collections, all in completely different styles and types.
I can’t say that all of my ventures were successful, but all the hard work and effort has truly paid off. I now feel confident and strong in the things I do and create, and consider myself an entrepreneur who chooses to live, create and do business on my own terms, as the great mentor and businessman Peter Voogd would say.
One of the biggest reasons I decided to start doing one-on-one jewelry mentorship program and coaching is because of my collaborative experience working with different designers at the 3DM Jewelry Design Studio. I really enjoyed my time helping other designers create their collections, fleshing out hundreds of unique designs. I felt the need to create a program helping jewelry designers: guiding them to overcome their struggles, and enjoy the creative process.
"Aleksander's course expertly guides newbie designers from brainstorming design ideas to holding a delivering the piece to a customer’s door. He thoughtfully explains balancing being a creative and a business owner. The course gives helpful tips on where to invest time and money when creating as well as marketing. It is informative enough to watch the whole way through and provides as a useful tool of reference for future guidance."
- Veronika Payne, Founder / Designer, Wear Veronika
"As a jewelry designer I am glad that someone has now provided online jewelry information for those who are starting out in the jewelry world. I worked my way though mistakes the hard way leaving me frustrated and disheartened by tight-lipped suppliers. Offering interviews and professional advice, This course provides 23 priceless videos dedicated to helping beginners and professional designers alike. Aleksander, mentor and guide, discusses such topics as branding and thoughtful pricing. I am impressed by such insightful information as: The Casting Process, Building Awareness, Popular Selling Platforms, Images, Marketing and some of the Biggest Mistakes to name a few topics discussed. This is a permanent library of short modules that you can refer to at home or in your studio. If you are just starting out or have been frustrated getting your business off and running, I highly recommend the Mentoring Video Series put out by Jewelry Design Mentor. It’s great to have fun and build your success at the same time. As Aleksander would say, the journey should be fun as well as rewarding. "
- Henry Elfering, Founder / Designer, Henry Elfering Jewelry
"As someone with experience building brands and running consumer businesses, I found the first part of the course that explains the production process very useful. I particularly liked the first video summarizing all the steps because it provided a guide map. "
- Claire Belmont
"Aleksander Chuly is the greatest resource I have ever found. He is an amazing mentor and generously shares his knowledge.
He has put together a comprehensive range of tutorial videos which guide jewelry designers through every step of jewelry design, production and marketing.
Akeksander is a master designer and jewelry producer and I am seriously blessed to have him in my life. I made jewelry for 20 years and took 25 years off and he has opened my world to the many new tools on the market to help fabricate my jewelry."
- Nancy Jakubik , Founder / Designer, Wonderful Thins Nantucket